Amusement Plays Major Role in Brand Loyalty at Dave & Buster’s
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Having fun is something people don’t always equate to a restaurant experience. That customer experience can be both enjoyable and accommodating, but at Dave & Buster’s, amusement is a central reason for its growing brand loyalty. Dave & Buster’s full- service restaurant and video arcade business model has translated into memorable customer experiences. What’s more, fourth-quarter sales jumped more than 15 percent to $270.2 million while full-year sales eclipsed $1 billion for the first time. “We....

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