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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
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Tracking Convenience Report: From the Pump to the C-Store
Tracking Convenience Report: From the Pump to the C-Store
  • The PDI Technologies Team
  • November 21 2023
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The Ultimate Guide to B2B Promotions and Loyalty Programs
The Ultimate Guide to B2B Promotions and Loyalty Programs
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Driving Engagement From Convenience Retail Loyalty Programs
Driving Engagement From Convenience Retail Loyalty Programs
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Customer Loyalty and Personalization: Inflation Hinders Acquisition and Retention Efforts
Customer Loyalty and Personalization: Inflation Hinders Acquisition and Retention Efforts
  • The Mastercard Team
  • August 02 2023
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CDP and Loyalty Systems: Better Together
CDP and Loyalty Systems: Better Together
  • The Tata Consultancy Services Team
  • August 01 2023
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July 2023 Industry Report: Are Third‑Party Delivery Services on the Way Out?
July 2023 Industry Report: Are Third‑Party Delivery Services on the Way Out?
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Using SMS, Email, & Direct Mail in Your Multichannel Marketing
Using SMS, Email, & Direct Mail in Your Multichannel Marketing
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The State of Brand Loyalty in the U.S. in 2023
The State of Brand Loyalty in the U.S. in 2023
  • The Marigold Team
  • July 20 2023
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2023 Business of Sustainability Index
2023 Business of Sustainability Index
  • The PDI Technologies Team
  • July 19 2023
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How to Build Emotional Bonds and Drive Revenue
How to Build Emotional Bonds and Drive Revenue
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The Business Case for Smarter Incentives
The Business Case for Smarter Incentives
  • The Brandmovers Team
  • June 20 2023
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