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Digital is moving so fast these days, especially as mobile seems to gain more momentum with each passing hour. Digital customer engagement today seems an imperative for brands seeking to stay at the head of the customer loyalty pack.
L2 released a variety of reports in recent months, ranking brand aptitude when it comes to digital prowess. It ranks retailers’ overall digital IQ from four areas: Site and ecommerce skills, digital marketing, social media, and mobile strategies. In the retail category, four brands attained L2’s....
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