Tony the Tiger and Mission Tiger Partner with Stop & Shop to Give Kids Access to Sports

Being part of a local community means making a positive impact and giving back. For the first time, Tony the Tiger® and Kellogg's Frosted Flakes® Mission Tiger are teaming up with Stop & Shop to make a $20,000 donation via DonorsChoose to help fund middle school sports in New Jersey, Rhode Island and Connecticut and keep kids active.

Since 2019, Tony the Tiger and Kellogg's Frosted Flakes have embarked on a mission to give more kids access to the benefits of sports with the launch of Mission Tiger, an initiative to help save middle schools sports. Now, Stop & Shop and Kellogg's Frosted Flakes are joining forces to bring the mission to Stop & Shop's own community by helping fund the purchase of new sports equipment, upgrade facilities, and buy new uniforms and more for nearby schools through education nonprofit DonorsChoose.

This September, Mission Tiger will be launching a unique match offer to support middle school sports projects in New Jersey, Rhode Island and Connecticut up to $20,000.  For every $1 given to a qualifying project, Mission Tiger and Stop & Shop will give an additional $4, while funds last, helping to make sure all students have access to sports.

"Tony and Kellogg's Frosted Flakes have always believed in the power of sport. When we learned that middle school sports are disappearing, we knew something needed to be done," said Mark Seagreaves, Customer Team Lead of Ahold Delhaize USA at Kellogg Company. "We are thrilled to announce that donations to local middle school sports projects are being matched, thanks to support from Mission Tiger and Stop & Shop. Together, we can help all kids play like tigers."

"Stop & Shop is committed to helping kids achieve success both in and out of the classroom. We are so appreciative of the families and community members who will join in to support our local educators and students in getting active through DonorsChoose," said Jennifer Brogan, Stop & Shop's Director of External Communications and Community Relations. "Thank you to Kellogg's Frosted Flakes and Mission Tiger for this opportunity to make a larger local impact."

Since it began, Mission Tiger has helped more than 660,000 kids across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their communities by joining the mission, grabbing a box of Kellogg's Frosted Flakes and uploading their receipt to Kellogg's Family Rewards to spark a $2 donation.* For more information, visit or

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