As the Fourth of July holiday weekend approaches in a presidential election year, there isn’t a better time to look at the brands deemed “Most Patriotic” in a survey that focuses on emotional customer engagement.
According to a new Brand Keys survey of iconic American brands, consumers consider the following brands the most patriotic: Jeep, Disney, Levi Strauss, Ralph Lauren, and Ford.
The survey included 4,750 consumers, from ages 16 to 65. Respondents were asked to evaluate which of the 248 brands included this....