This article is the second in a series in which Gina Fleck, HelloWorld’s Director of Loyalty, discusses key insights from her organization’s 2019 Loyalty Barometer Report. Be sure to read the first part here.   Among the takeaways from HelloWorld’s 2019 Loyalty Barometer Report was data suggesting that brands need to understand and act on the difference between big “L” and little “l” loyalty. Fleck told Loyalty360, “It’s become important to differentiate [between these two....

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