The Ryder RedZone B2B loyalty program, which launched in November 2014, surpassed 20,000 members last October. Ryder, the well-known operator of transportation supply chain management products and various rental truck services, has found that the high degree of success of its RedZone program stems from the flexibility and value it provides. Dollar for dollar, the program currently matches points with everything members spend on rentals and services.
Building membership was very important after the program launch and now Ryder officials....