Expanding the variety of rewards in a loyalty program is a surefire way to raise customer engagement levels. At Red Roof Inn, its successful RediCard loyalty program has gotten bigger and better. Guests can now use their RediCard points to not only book free nights but also to shop for gift cards from popular retailers like Amazon and Target or consumer products from Red Roof's online catalog, including Apple products, cameras, luggage, watches and more.  Listening to their customers paved the way for Red Roof Inn....

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