Red Roof Inn Seeks Heightened Customer Engagement Through Added Loyalty Program Benefits

Expanding the variety of rewards in a loyalty program is a surefire way to raise customer engagement levels.

At Red Roof Inn, its successful RediCard loyalty program has gotten bigger and better.

Guests can now use their RediCard points to not only book free nights but also to shop for gift cards from popular retailers like Amazon and Target or consumer products from Red Roof's online catalog, including Apple products, cameras, luggage, watches and more. 

Listening to their customers paved the way for Red Roof Inn officials to launch the program’s expanded rewards.

“After obsessively listening to guest feedback, we significantly expanded the selection of rewards that guests can redeem with their RediCard points, providing richer rewards and the kind of retail products guests asked for,” said Red Roof Inn CMO Marina MacDonald. “The power of our generous rewards program has driven repeat business and also enticed new consumers to experience the Red Roof brand.”

A recent study by Morgan Stanley Research found that more than 50 percent of hotel loyalty customers are loyal to a single brand. Red Roof officials hope to heighten customer engagement levels through the expanded benefits of RediCard.

Red Roof has the lowest brand-wide points requirement in the industry, as free night is just 7,000 points at every Red Roof location for RediCard members. Guests earn 10 points for every dollar in room rate paid and can use them to book on, in person at a Red Roof property or by calling 800.RED.ROOF. RediCard members will also have immediate online access to earned rewards. 

The relaunched RediCard program is just one of the innovations Red Roof has introduced this summer.

Consumers can now experience the redesigned, with fast, easy and intuitive booking features that enable travelers to go from road to pillow faster than ever before. Built on a mobile-first, best-in-class design platform, the site is easy to follow and understand. It includes smart features that store travel preferences and booking habits; it knows everything about the traveler, where they are and the direction they are headed, allowing travelers to book while on the go.

What’s more, Red Roof Inn has taken a leadership position in protecting consumers by launching its Type Don’t Click campaign to ensure safe, authentic booking. According to the American Hotel & Lodging Association, there has been a staggering 250 percent increase over the past two years in the number of consumers who have fallen victim to online booking scams.

To combat this, Red Roof announced its Type Don't Click campaign, urging travelers to type directly into their browsers to avoid booking scams, lost reservations, additional fees and ruined vacations while guaranteeing that they receive the room and rate they reserved. Booking directly gives travelers the peace of mind that their reservation is safe and the confidence that they are interacting with the real Red Roof.

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