Panera announced the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages. Guests who sign up for the Unlimited Sip Club through May 6 will receive a free subscription through July 4.

Says Niren Chaudhary, CEO, Panera Bread, "Our guests have loved the subscription model and the convenience and value it brings to their daily lives.  From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly™ Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day."

Unlimited Sip Club is available to members of MyPanera®, Panera's free loyalty program. MyPanera members can register for the subscription via the Panera website, mobile app and kiosk.

Launching alongside Unlimited Sip Club are new Panera Charged Lemonades available in three flavors and enhanced with natural caffeine from guarana and green coffee extract.

Eduardo Luz, Chief Brand & Concept Officer, Panera Bread, says, "With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests."

"PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo.

Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. The new Unlimited Sip Club subscription includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes.

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