Panera Partners with PepsiCo to Offer First Unlimited Self-Serve Beverage Subscription

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Panera announced the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages. Guests who sign up for the Unlimited Sip Club through May 6 will receive a free subscription through July 4. Says Niren Chaudhary, CEO, Panera Bread, "Our guests have loved the subscription model and the convenience and value....

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