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Panera, a leader and innovator in the fast-casual restaurant segment, opened the first bakery-cafe featuring its next-generation restaurant design in Ballwin, MO. As the brand that introduced fast casual to the industry, Panera is redefining its experience to serve today’s guest in an increasingly off-premise world. The new restaurant design features a modern and revitalized dine-in experience around its signature fireplace coupled with enhanced digital, personalized options, and dual drive-thru access.
“Our new bakery-cafe is designed with the best of what makes Panera unique – a warm, inviting environment that delights our guests, and the smell of freshly baked bread coupled with tech-enabled convenience,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. “We’re proud to launch this new design just outside of our hometown of St. Louis; in fact, we couldn’t think of a better place to showcase our vision for the future than the place where we started.”
The Panera next-generation bakery-café features the following main updates:
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