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Overstock.com Retail recently introduced two new features to its Club O loyalty program: price-match guarantee and free returns. Club O, which was established in 2009, is offered for $19.95 a year and gives members exclusive benefits, including free shipping on every order, 5 percent rewards on every purchase, rewards for writing reviews, and access to an extra rewards store for added savings. The two added features aim to give shoppers increased confidence and trust while shopping online.
“Club O continues to be an important part of our customer strategy,” says Kamelia Aryafar, Chief Customer and Algorithms Officer for Overstock.com Retail. “We know that savvy shoppers will search on other sites and price match for extra savings. We also understand that customers’ needs sometimes reach beyond checkout and delivery with returns. This is why we’ve formed a loyalty program that helps build confidence and trust throughout that entire customer journey. With Club O, customers can browse, shop, and save with confidence that we are focused on them.”
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