Overstock.com Retail recently introduced two new features to its Club O loyalty program: price-match guarantee and free returns. Club O, which was established in 2009, is offered for $19.95 a year and gives members exclusive benefits, including free shipping on every order, 5 percent rewards on every purchase, rewards for writing reviews, and access to an extra rewards store for added savings. The two added features aim to give shoppers increased confidence and trust while shopping online.
 
“Club O continues to be an important part of our customer strategy,” says Kamelia Aryafar, Chief Customer and Algorithms Officer for Overstock.com Retail. “We know that savvy shoppers will search on other sites and price match for extra savings. We also understand that customers’ needs sometimes reach beyond checkout and delivery with returns. This is why we’ve formed a loyalty program that helps build confidence and trust throughout that entire customer journey. With Club O, customers can browse, shop, and save with confidence that we are focused on them.”
 

  • Free Shipping on Every Order: This perk includes orders of all sizes. From small décor items to sectional sofas, everything ships for free.
  • 5 Percent Rewards: Members earn 5 percent back in rewards on every purchase with no limit on earnings. All rewards are added to your Club O loyalty account on Overstock.com.
  • Free Returns: With free returns for in-store credit on all eligible products, members can shop with peace of mind.
  • Price Match Guarantee: Overstock will match select competitors’ price on the same product.
  • Extra Rewards Store: Members earn up to 40 percent rewards in the Club O Extra Rewards Store. With new products added each week, members can earn more while shopping new items.
  • Rewards for Reviews: Members Earn up to $40 in rewards every time they review a product they’ve purchased.
 
Club O memberships are free for active military members, veterans, teachers, students, and first responders. Overstock.com offers a free 30-day Club O trial for all shoppers.
 
At the 2019 Loyalty Expo, Loyalty360 heard Jimmy Budnik, Vice President of Customer Care for Overstock, discuss how consumers’ changing expectations for delivery and returns have impacted his industry. Consumers do expect speedy shipping and free shipping, even when they’re ordering king-size beds. It’s exciting to see loyalty enhancements that address these changing expectations in a way that’s designed to promote retention.

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