Overstock.com Retail recently introduced two new features to its Club O loyalty program: price-match guarantee and free returns. Club O, which was established in 2009, is offered for $19.95 a year and gives members exclusive benefits, including free shipping on every order, 5 percent rewards on every purchase, rewards for writing reviews, and access to an extra rewards store for added savings. The two added features aim to give shoppers increased confidence and trust while shopping online.   “Club O continues to be an important....

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