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Integrating into the local cultures of each of its locations is a key imperative at Omni Hotels & Resorts. Creating emotional connections with customers goes a long way toward creating and retaining brand loyalty.
In keeping with that theme, officials at Omni Hotels & Resorts launched Say Goodnight to Hunger!
For every stay booked directly on the brand’s website, OmniHotels.com, it will make a donation to Feeding America to provide a family of four dinner for an entire week. Donations will benefit Feeding America and local members in the 42 communities where Omni Hotels & Resorts’ 60 properties are located.
Omni’s goal is to help Feeding America provide more than 18.2 million meals each year for food banks to feed kids, families, and seniors in communities across the United States. Say Goodnight to Hunger is the largest campaign launched by a Feeding America hospitality partner.
Peter Strebel, CMO, Omni Hotels & Resorts, talked to Loyalty360 about the genesis of this unique campaign.
“One of Omni Hotels & Resorts ‘Core Values’ is local market leadership,” he explained. “The brand is committed to integrating into the local culture of each of its locations, and that includes caring for the communities in which the company operates. Say Goodnight to Hunger is a unique way to serve and support local Omni markets. Almost one-third of Omni properties already actively support the food banks in their local communities, from volunteering at the local food bank facilities, to fundraising to raise money for hunger programs, to holding food drives to gather donations for their local food banks. The Say Goodnight to Hunger program is a natural extension of what Omni is already doing across our network.”
Strebel said one of the ways the brand distinguishes itself is by offering a high level of customer service and providing guests with an authentic, genuine experience.
“It has become clear that we have not only met, but exceeded, that expectation as evidenced by ranking highest six times among upper-upscale hotel brands, according to J.D. Power and Associates North American Hotel Guest Satisfaction Index Study,” Strebel noted. “The program is an excellent way to engage Omni’s growing customer base, including millennials, by giving them a compelling way to feel more connected to the Omni brand when they book directly at OmniHotels.com. In addition to helping drive an emotional connection with customers, Say Goodnight to Hunger also enables Omni to inspire its base of 20,000 passionate associates in a heartfelt mission–partnering with them to make a meaningful difference in local communities across the country.”
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