Tom Santora, Chief Marketing Officer for Omni Hotels & Resorts, realizes the vast importance of brand personalization as it relates to and impacts brand loyalty.
“Brand personalization has never been more vital than it is today to capture and maintain brand loyalty,” Santora told Loyalty360. “Omni has been rooted in personalization/customization way before the days of Big Data. We are in the business of creating memorable experiences for our guests–and with that, personalization was a key driver of that for us....