McDonald’s Empowers Minorities through Leadership Program

McDonald's USA announced the Black & Positively Golden Change Leaders program, an initiative to empower the next group of visionaries who are changing the world, one community at a time. The yearlong campaign is part of the Black & Positively Golden movement which began with the McDonald's Future 22 program earlier this year. The company will lend its platform and award financial resources to a select group of 18 to 30-year-olds, to help support and foster their community-driven missions.  

"The McDonald's Future 22 program opened doors that I didn't think existed," says Marcyssa "Horizem" Brown, a competitive gamer and 2022 Future 22 leader. "Because of McDonald's, I gained new experiences, relationships, and exposure. It was a once-in-a-lifetime experience for which I am forever grateful. I'm excited for the Change Leaders who will be selected!"

Candidates can apply by submitting a short video sharing their stories on how they are impacting their community. Those selected will receive financial support from McDonald's to further help their cause, an opportunity to raise awareness of their work in a national advertising campaign, and be featured on McDonald's Black & Positively Golden Instagram, @wearegolden.

"We know there's a difference between being in a community and being a part of one. Through the Black & Positively Golden Change Leaders program, we're honored to celebrate individuals, including our own crew, who embrace giving back to their communities, a value espoused daily by the company and our Owner/Operators," says Veronica Thompson, Director of Cultural Engagement & Activations, McDonald's USA. "We look forward to building on the McDonald's Future 22 platform and shining a spotlight on a new group of incredible leaders as we continue feeding and fostering the communities we serve."

For more than 65 years, McDonald's has uplifted the Black community through scholarships to HBCU students, impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more. And this year, McDonald's is proud to celebrate the National Black McDonald's Operators Association for 50 years of entrepreneurial and community excellence.

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