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The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all industries were forced to design new ways of reaching their now home-based customers. Interestingly, fast food restaurant chains like Burger King and McDonald's are finding answers in loyalty programs. However, what are these answers that lie within loyalty programs? How can these fast-food chains benefit from these programs? Today, we’ll take a....

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