Loyalty360 Reads: Upper Deck Enhances Customer Engagement with “My MVP” Contest, EG Partners With Axonet to Merge Retail Media Into Its Loyalty Program, and Hyatt Enhances the Customer Experience
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Upper Deck Heightens Customer Engagement with Fifth NHL “My MVP” Contest to Celebrate Hockey Fans  The sports and entertainment collectibles platform, Upper Deck, has announced its fifth installment of the NHL® “My MVP” Contest. Following a record-breaking volume of participants in 2023, the contest continues to honor hockey’s most devoted fans by celebrating their passion and contributions to the sport.   Upper Deck Senior Manager Paul Nguyen said, “Each year of the NHL “My....

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