Loyalty360 Reads: September 7: Dick’s Sporting Goods Expands Resale Partnership, Wendy’s In-App Promotions, and More

Dick’s Sporting Goods Expands Resale Partnership
DICK'S Sporting Goods has expanded its resale partnership with SidelineSwap to offer a series of 50 new trade-in events in seven states. This increases the partnership from 10 previous events at four DICK'S locations.

At trade-in events, athletes can exchange their used sports gear and receive DICK'S gift cards to use towards their next purchase. Athletes also have the option to donate all or a portion of their trade-in value to select local sports organizations. Items that do not qualify for trade-in can be donated or recycled responsibly.

Wendy’s Launches New In-App Promotions
Wendy’s is launching new value items to celebrate the start of football season, including breakfast BOGO, the return of free Frosty Boo! Books and several in-app promotions.

App users can enjoy promotions such as BOGO $1 premium sandwiches, 2X rewards points on new Homestyle French Toast Sticks, and free fries when they order in-app.

Bonobos Integrates In-Store Staffers to Online Customer Service Calls
Walmart-owned menswear retailer Bonobos has integrated staffers at its brick-and-mortar stores into its online customer service system. Employees, called "guides," manage online customer inquiries when they're not working with customers in the store, an approach some industry experts say makes sense because the store employees are the ones with the most information about the products
It is an unusual hybrid approach to managing customer service, as companies have confronted having enough staff to answer inquiries and assist customers. Guides get to broaden their skill set and have more opportunities to interact with the customers.

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