Loyalty360 Reads: March 17 | Wendy

Wendy's Celebrates Return of NCAA Tournament as Official Breakfast of March Madness
The biggest stage in college basketball is back. As the Official Breakfast of March Madness, Wendy's is celebrating its one-year breakfast "Wendy-versary" by fueling athletes and fans across the nation with slam-dunk deals. From filling out brackets to game-day superstitions, the tournament is all about choosing wisely and your breakfast choice should be no exception.

In honor of the return of March Madness, Wendy's is giving fans the chance to experience its top-seed breakfast with a free Honey Butter Chicken Biscuit during breakfast hours beginning Thursday, March 18 through Saturday, March 20. Fans can pick up their new favorite breakfast sandwich in-restaurant or via drive-thru at participating locations nationwide and no purchase is necessary. That's not all. Wendy's is also running point on supporting the NCAA® tournament players as only Wendy's can – with food and gaming entertainment.
Neuriva Partners with Mayim Bialik to Educate and Empower Consumers on Brain Health
Leading brain health supplement, Neuriva, is kicking off a new partnership with actress and neuroscientist, Mayim Bialik, this Brain Awareness Week (March 15-21).

As Neuriva's new science ambassador, Bialik will empower consumers to make informed decisions about brain health supplements and break down the science behind Neuriva – proving that not all supplements are created equally. Neuriva is a key element in Mayim's brain health routine, along with simple lifestyle choices, like a balanced diet, supplementation, sleep hygiene, physical exercise and an active social life. Whether the goal is managing a busy lifestyle, focusing more at work or keeping the brain sharp, as the ultimate multi-tasker, Bialik wants to motivate people to do more for their brains and let them know Neuriva can be part of a holistic approach to brain health at any age.
Dick's Sporting Goods Launches VRST Men's Apparel Brand
DICK'S Sporting Goods, the largest U.S.-based, omni-channel sporting goods retailer, announced the introduction of VRST, a men's athletic apparel brand built for the modern active man who lives life on-the-go. VRST is available exclusively on VRST.com and dicks.com and will roll out to more than 400 DICK'S stores nationwide over the coming weeks.

Key pieces of the apparel line include a variety of commuter pants, joggers and shorts along with tees, hooded sweatshirts and quarter-zips. VRST items range in price from $30 to $120, and the brand offers multiple inseam and waist sizing options outside of standard sizes (S-XXL).
White Castle and Coca-Cola Enlist Artist to Bring to Life 100th Birthday
White Castle, a family-owned business since 1921, officially passed the century mark on March 10, 2021, the first fast-food hamburger chain to reach the milestone. When the iconic brand and its longest-running partner, Coca-Cola, considered innovative ways to commemorate the occasion, they turned to Bryan Moss, an artist born, raised and living in Columbus, Ohio, to design augmented reality (AR) cups for the restaurants and a large-scale mural for the home office.  

White Castle, in collaboration with Coca-Cola, has introduced a set of three collectible augmented reality soft drink cups to commemorate its 100th birthday and 100-year partnership with Coca-Cola. Designed by Columbus, Ohio, artist Bryan Moss, the cups come alive with sound and motion when viewed through a smartphone.

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