Loyalty360 Reads: June 29: American Eagle’s NFT Shop, Walmart and Instacart Convenience Store Partnership, and More

American Eagle Partners with NFT Designers with New NFT Apparel Shop
American Eagle announced a limited-edition collection of shirts and hoodies designed in partnership with NFT designers. This latest launch from American Eagle Outfitters isn’t a sale of NFTs, but a way to bring physical items to customers who might be fans of the NFT designers.

The brand, however, will not accept cryptocurrency transactions, stating, “When we thought about our 15- to 25-year-old customer, the reality is they were not ready for cryptocurrency. And I think after the market rout in the last week or two, I’m not sure any of us are truly ready for cryptocurrency.”

Walmart and Instacart Partner for Launch of Virtual Store
Walmart and Instacart announced a partnership to pilot a new virtual convenience store giving shoppers access to groceries, pantry and household essentials, snacks and more for delivery in as little as thirty minutes.

Called Walmart Now, the new virtual c-store is powered by Instacart Platform to support e-commerce and fulfillment offerings for customers. Walmart Now is available on the Instacart App and on the Walmart Now website, built with Carrot Storefront, Instacart’s end-to-end, white-label e-commerce solution.

JetBlue Partnership Brings Helicopter Perks to Loyalty Program
JetBlue has partnered with Blade to offer helicopter service to its loyalty members. With the partnership, loyalty program members will be able to get from John F. Kennedy International Airport and Newark Liberty International Airport to Manhattan via Blade helicopter service in as little as five minutes.

Mosaic+ members will now begin receiving credits they can redeem for complimentary seats on Blade airport helicopter transfers when they are connecting to or from JetBlue flights. Another perk lets qualifying members use those credits for their eligible travel companions.

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