Programs
Accor Announces New Tiers
Accor Hotels will replace its Le Club program with an updated program, ALL. The new program adds two additional tiers, Diamond and Black, both of which are above the once-highest Platinum. Interestingly, the Black tier will be as exclusive as it gets: “ALL Black will be an invitation-only tier reserved for VIPs and guests who would seemingly spend more time in Accor properties than their own homes.”
Air France-KLM Enhances Flying Blue with Jetlag Management App
Air France-KLM’s loyalty program, Flying Blue, has launched an app to help traveler’s overcome jetlag. “The ‘Jetlag Social Club’ is a mobile app available on the Google Play store—sorry no iOS for now—that offers personalized experiences that match your biological clock so you can navigate your way out of jetlag.”
Customer Experience
Target Takes on Prime Day
The retailer is making a play to compete with Amazon’s sales event. “The effort, according to an Engadget report, will take place on the same days as Amazon’s event, July 15 to July 16, and Target is making a big effort to let consumers know that everyone’s welcome and that there is no membership aspect. Amazon’s Prime Days are only available to Prime subscription members.”
Tech
AI Powers Wimbledon
This year’s tournament is the most tech-driven ever, and AI plays a significant role. “In its 49th year, the Championship is using more artificial intelligence technology than ever before to capture the best bits. Powered by sophisticated cloud computing, the tournament now has a raft of data-powered and AI services for organizers, fans, and even players to use. From automated highlights packages to performance analytics, Wimbledon is a hive of cutting-edge technology.”