Loyalty360 Reads: January 24 | Enmarket Rolls Out New Rewards Program, Love’s Travel Stops Improves Customer Experience, and More

Rewards / Loyalty Programs

Enmarket Rolls Out New Rewards Program

The Enmarket convenience store chain has introduced a new customer rewards program: Enjoy Rewards. Through the program, customers will be able to earn fuel discounts by purchasing gas, food and merchandise. Enjoy Rewards users can receive as much as $2 off per gallon. “This rewards program provides significant savings for our customers and also maximizes convenience,” Brett Giesick, president of Enmarket, said. “Participants will be able to earn and redeem rewards at any of our 125 stores.”



Customer Service

David’s Bridal debuts Zoey messaging concierge

David’s Bridal recently introduced a messaging-powered experience for customers, led by concierge bot Zoey. The service, enabled by LivePerson, works through Apple Business Chat – which uses the Messages app on Apple products. David's Bridal, which says it is the only wedding retailer to offer this service, adds that messaging from mobile devices represents more than 50 percent of its contact center traffic.



Customer Experience

Love’s Travel Stops improves customer experience with quicker checkout

Love’s Travel Stops announced this week that it will be installing Ingenico Group’s Lane/8000 smart terminals at its locations across the country – marking the first travel stop network with this new technology. “When the solution is combined with Love's credit-processing software, transaction time is cut in half,” according to a Love’s release. “Other features include an extra-large multimedia touchscreen for an improved experience, increased security technology and additional ways to pay including contactless and with mobile wallets.”




Apple’s new connected gyms program gives you benefits for working out with Apple Watch

Apple announced the Apple Watch Connected gym program on Thursday. A series of partnerships with different gyms will allow Apple Watch owners to track workouts and earn rewards for their workouts. In addition to adding to the utility of the Apple Watch, this is expected to help gyms retain customers through rewards-based initiatives. The fitness facilities involved in the launch are Basecamp Fitness, Crunch Fitness, Orange Theory, and YMCA.



Corporate Social Responsibility

Starbucks Commits to a Resource-Positive Future

In a public letter released earlier this week, Starbucks chief executive officer Kevin Johnson announced a commitment “to be a resource-positive company, aspiring to give more than it takes from the planet.” Starbucks, which will target the reduction of carbon emissions, water use and waste by 2030, has five strategies it has identified to move toward those goals. “As we approach the 50th anniversary of Starbucks in 2021, we are looking ahead with a heightened sense of urgency and conviction that we must challenge ourselves, think bigger and do much more in partnership with others to take care of the planet we share,” Johnson said.

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