Loyalty360 Reads: Hilton Partners with Calm, Choice Hotels Launches Points Donation Campaign, and AMC Theatres Enhances Loyalty Program with New Membership Tier

Hilton Partners with Calm to Address Growing Demand for Wellness Services 

Hilton has announced a partnership with Calm, the leading mindfulness and sleep app, to elevate wellness offerings for its guests. Through this collaboration, Hilton guests will have access to curated mindfulness and relaxation content designed to promote better sleep and mental well-being during their stays. This move aligns with the increasing demand for wellness-focused travel experiences as travelers prioritize mental and physical health. 

The partnership highlights Hilton's ongoing commitment to enhancing guest experiences by integrating wellness into its hospitality model. By leveraging Calm’s expertise in relaxation and mindfulness, Hilton aims to create a more restorative environment for guests, ensuring their stays are not only comfortable but also rejuvenating. This initiative reflects the hospitality industry's growing focus on meeting the holistic needs of travelers. 
 

Choice Hotels Launches Points Donation Campaign for Wildfire Relief 

Choice Hotels International has rolled out a points donation campaign in partnership with the American Red Cross to support relief efforts for the 2025 California wildfires. Choice Privileges members can donate their rewards points to the Red Cross, which will convert them into financial contributions for disaster relief. To amplify the impact, Choice Hotels has pledged to match donations up to $25,000, emphasizing the company's commitment to supporting communities in need. 

This initiative reinforces Choice Hotels' dedication to corporate social responsibility and fostering community resilience. By leveraging their loyalty program, the company provides an accessible way for members to contribute to relief efforts. This campaign not only supports those impacted by the wildfires but also strengthens customer engagement by aligning the brand with meaningful causes. 

 

AMC Theatres Enhances Loyalty Program with New Membership Tier 

AMC Theatres has introduced AMC Stubs Premiere GO!, a new tier within its loyalty program designed to reward frequent moviegoers with exclusive benefits. Starting in 2025, AMC Stubs Insider members who watch at least eight movies or earn 5,000 points annually will be automatically upgraded to this enhanced status. Members of this tier will enjoy perks such as double points on purchases, waived ticket fees for group purchases, complimentary birthday treats, concession upgrades, and priority lane access at participating theaters. 

This update reflects AMC’s focus on deepening customer loyalty by offering more value to its most engaged patrons. The program redesign aligns with broader trends in experiential loyalty strategies, encouraging more frequent visits and stronger emotional connections with the brand. AMC's initiative not only enhances the moviegoing experience but also positions the company as a leader in rewarding consumer loyalty in the entertainment industry. 

 

Original Article Links: 

AMC Theatres® Makes Going to the Movies More Rewarding – AMC Stubs Insiders Can Now Achieve Upgraded Membership Status, With Enhanced Rewards, Through Frequent Moviegoing 

Choice Hotels Launches Points Donation Campaign with Corporate Matching to Support California Wildfire Relief via the American Red Cross 

Innovating Rest: Hilton and Calm Partner to Address Growing Wellness Demand Through Transformative Mindfulness and Sleep Support for Guests  

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