Loyalty360 Reads: February 8: 7-Eleven Customers Rewarded with Free Pizza Through 7NOW Delivery, University of Kansas Basketball Announces Partnership for NFTs, and More

7-Eleven Customers Rewarded with Free Pizza Through 7NOW Delivery
Free pizza?! Score! 7-Eleven is getting customers ready for this year's Big Game with a touchdown of a deal. On Sunday, February 13, customers are being rewarded with one delicious, large 7-Meat, Cheese, or Pepperoni pizza for free when they order through the 7NOW delivery app.

Customers can save even more with the new 7NOW Gold Pass subscription delivery service, where they can get their delivery fee waived on their favorite 7-Eleven products for just $5.95 a month. Even better, subscribers with a basket subtotaling at least $10 will receive additional benefits, including the option to select a free product, such as a free small Slurpee drink.
University of Kansas Basketball Announces Partnership for NFTs, One-of-a-Kind Digital Fan Experiences
Kansas Athletics announced a partnership with Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences. Additionally, the deal is being combined with an NIL deal for the Kansas men's basketball team.

The Kansas men's basketball team will have a personalized NFT platform called Rock Chalk, where fans will be able to buy, sell and trade Jayhawk collectibles. The NIL partnership with the team was negotiated in collaboration with G3 Marketing, with logo rights secured through Collegiate Licensing Company.

Among new digital collectibles are limited edition offerings from Head Coach Bill Self as well as players including Ochai Agbaji, David McCormack, Remy Martin, and more.
SpartanNash Expands Partnership with Flashfood to Further Reduce Food Waste and Grocery Bills for Families 
Food solutions company SpartanNash has announced the expansion of its partnership with food waste reduction company Flashfood with the addition of 44 Family Fare and VG's Grocery store locations throughout Michigan, Iowa, and Nebraska.

Flashfood's app enables shoppers to browse deals on fresh items such as meat, produce boxes, dairy, and bakery items, as well as center-store foods and snacks that are nearing their best-by dates. Discounted purchases are made directly through the app, then guests simply pick up their order from the "Flashfood zone" located inside their participating SpartanNash store. More than 40,000 guests at Company-owned stores use the Flashfood app. The initiative has enabled over 150,000 affordable meals for families in less than two years, diverting 180,000 pounds of food from landfills.

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