Innovation
Uber pop-up lounge comes to Chicago airport
 
Uber has launched an exclusive Uber Comfort Lounge at Chicago’s O’Hare International Airport. This first ever rideshare-sponsored pop-up lounge has been developed to create a buzz around Uber’s new Comfort offering to passengers. The Uber Comfort Lounge, which will be open until January 3, is giving all Terminal 2 travelers at O’Hare a chance to enjoy extra comfort, with free access to a place where they can relax before or after their trip. Travelers who use the lounge will receive a promo card for a discounted Uber Comfort ride when they reach their destination.
 
                                                               
Corporate Social Responsibility
Carnival Corporation Recognized for Corporate Social Responsibility by Newsweek
 
Carnival Corporation recently announced it was named by Newsweek and analytics firm Statista to the first list of America’s Most Responsible Companies for 2020. Carnival was the top ranked company in the cruise industry. Compiled from a detailed analysis of more than 2,000 public companies, the list recognized businesses that give back to their communities. “We are always appreciative when respected outside organizations, such as Newsweek and Statista, recognize the progress we are making in our corporate social responsibility leadership,” said Roger Frizzell, chief communications officer for Carnival Corporation. “We have 150,000 employees around the world who are dedicated to helping us make a positive impact in more than 700 ports around the world.”
 
Bank of America Announces Additional Week of Museums on Us
 
Bank of America has added six days of free museum admission through Museums on Us®, December 26-31, 2019. Bank of America has offered free admission to more than 220 cultural institutions, including museums, botanical gardens, aquariums, zoos and science centers in dozens of cities across the U.S. during the first full weekend of every month for the past 22 years. Now the company is offering an additional week of access during the holidays. “At Bank of America, we believe in the power of the arts, which is why we are making art more accessible for six additional days through our Museums on Us holiday promotion,” said Rena De Sisto, global arts and culture executive at Bank of America. “This program rewards our cardholders with a valuable benefit and also serves the greater cause of enriching communities by providing people access to some of our nation’s greatest cultural assets.”
 
 
Loyalty / Rewards Program
High’s Adds Mobile Debit Payment to Its Loyalty Program
 
High’s, the Maryland-based chain of convenience stores, is adding mobile debit payment and personalized rewards to its loyalty program. High’s previously launched Carroll Pay, its private label payment program, and High’s Rewards, its loyalty program that includes surprise and delight offers, various clubs, and fuel savings. “A growing segment of our customers prefer debit payment and expect immediate rewards,” said Noah Sanders, senior analytics and implementation manager at High’s. “With ZipLine’s single platform for payment and loyalty, we're providing the convenience and incentives that our customers expect. We're excited to put our brand front and center with every customer purchase and continue to grow market share.”
 
ExtraMile Kicks Back With Revamped Loyalty Program
 
ExtraMile Convenience Stores has partnered with KickBack Rewards Systems to boost the ExtraMile Extras rewards program. KickBack technologies and program management services will be used to integrate the Extras reward program in the point-of-sale solutions used by ExtraMile franchisees. This also will allow franchisees the opportunity to participate in and offer vendor-sponsored discounts and comply with any data reporting requirements. “We are excited to continue the evolution of our successful Extras rewards program to increase the value we bring to franchisees and consumers. We are looking forward to a strong relationship with KickBack that brings ever-increasing value to our brand,” said Paul Casadont, president of ExtraMile.
 
 

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