Loyalty360 Reads: April 4: Albertsons Expands Affordable Access, Taco Bell, Sweetgreen and Alaska Air Launch New Subscription Services, and More

Albertsons Expands Affordable Access to Millions of Customers

Albertsons customers can now use supplemental benefits in the company’s stores. The new program provides access to customers using pre-paid cards funded by Medicare Advantage plans, employer incentives, healthcare providers, or local governments.

Albertsons Cos. has partnered with technology payments platforms such as Solutran’s S3 to make it convenient for eligible cardholders to use their health plan funds to shop for eligible items.

The company is working to expand programs like Fresh Bucks, a local government supplemental program supported to help consumers afford fruits and vegetables, to more stores.


Taco Bell, Sweetgreen and Alaska Air Launch New Subscription Services

Taco Bell, Sweetgreen Inc. and Alaska Air have introduced or tested subscription programs in recent months.
Taco Bell launched its subscription club, Taco Lover’s Pass, charging $10 for a 30-day taco-a-day subscription. Salad chain Sweetgreen subscription program offers discounts on purchases.

Alaska Airlines began offering its Flight Pass subscription program for credits toward round-trip flights within California, between California and Nevada or California and Arizona. Subscriptions start at $49 a month for six trips a year with optional upgrade tier starting at $199 a month.

BJ’s Launches Same-Day Delivery for Loyalty Members

BJ’s Wholesale Club announced the rollout of Same-Day Select, a membership add-on to its popular Same-Day Delivery service.

The new service allows BJ’s Wholesale Club members to pay a one-time fee upfront for either unlimited or a set number of same-day grocery deliveries, delivered in as little as two hours. 

“We know convenience and value are key to our members, and with BJ’s Same-Day Delivery, our members can have all the great value they expect from the club delivered right to their front door,” said Monica Schwartz, EVP and chief digital officer for Westborough, Mass.-based BJ’s, which operates 226 warehouse club stores in the eastern United States. “We are excited to expand on our service by offering our members both a package or an unlimited option for deliveries to make the convenience and savings easier than ever.”

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