Customer Experience
 
Delta Diminishes Your Recline
The airline’s seats will no longer recline as much as they used to, but the move is actually intended to increase customer satisfaction. “Delta has no plans to add seats or reduce space between rows with this test,” Delta spokeswoman Savannah Huddleston said. “It’s all about protecting customers’ personal space and minimizing disruptions to multitasking in-flight.”
 
Airlines Downgrade CX
At Aircraft Interiors Expo 2019 in Hamburg, Germany, several less-than-pleasing innovations were showcased. “The event featured plenty of innovations intended to make air travel more comfortable for those who can afford top-dollar trimmings, including first-class and business-class seats with lots of amenities. And then there was the Italian seat manufacturer, Aviointeriors, which displayed the latest iteration of its Skyrider ‘standing seat.’ It’s an idea that the company unveiled about a decade ago and keeps refining to make it more appealing to airlines. Imagine a bicycle seat with a lightly padded, upright piece of plastic to lean against.”
 
Data
 
Instore Cameras Will Guess Customer Age and Sex
New store cameras will be used to offer personalized ads to shoppers. “It’s a new technology being trotted out to retailers, where cameras try to guess your age, gender, or mood as you walk by. The intent is to use the information to show you targeted real-time ads on in-store video screens.”
 
How Mazda Harnessed the Power of Data
Actually, this is a daily watch. MediaPost has posted a video that details Mazda’s data strategy, showing how the brand used knowledge of its customers to cultivate loyalty.
 
Tech
 
ROBO-FARMERS!
The US lettuce supply mostly comes from California, and some companies are exploring automation. “Startups such as Iron Ox, a maker of agricultural robots, and big players such as John Deere are investing in artificial intelligence to raise produce more efficiently.”
 

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