Kohl’s has always been innovative, seeking to meet and exceed customer expectations. Given its latest announcement on Wednesday, Kohl’s will now blend the physical and digital customer experience.
Kohl’s customers are now able to pay for their purchases with Kohl’s Charge and simultaneously earn Yes2You Rewards loyalty points with a single tap using Apple Pay. The service is currently available in about 250 Kohl’s stores and is expected to be in all Kohl’s stores nationwide later this month, making Kohl’s the first retailer to deliver a one-tap checkout that integrates both its private credit card as a form of payment and successful loyalty program with Apple Pay.
“Kohl’s is blending the physical and digital shopping experiences in more ways than ever before,” said Ratnakar Lavu, Kohl’s chief technology officer. “Offering conveniences to Kohl’s customers that make it easy for them – like a seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty program – is one of the ways that we are leading as an omnichannel retailer. We are continuing to innovate in mobile to provide an easy, seamless shopping experience whether it’s our mobile payment offerings, the features and functionality on Kohl’s mobile app, or the Kohls.com experience on smartphones and tablets.”
Kohl’s first announced the availability of Apple Pay in Kohl’s stores in June 2015. Kohl’s customers can add Yes2You Rewards to the Wallet app in iOS 9 and seamlessly earn rewards at checkout with Apple Pay. When paying in stores, customers simply hold their iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus or iPhone SE near the contactless reader with a finger on Touch ID to pay and receive their individual rewards. On Apple Watch, they just double-click the side button and hold the face of their Apple Watch up to the reader.
Supporting Apple Pay in stores is part of Kohl’s ongoing effort to create an easy, omnichannel shopping experience. Kohl’s mobile app delivers access to Kohl’s savings offers on the go – including Kohl’s coupons, Yes2You Rewards, Kohl’s gift cards and Kohl’s Cash – which customers can scan in store during the checkout process. The app also makes it easy to browse and shop by category, check the price of an item and see related offers, and search available inventory when signed into store mode. Kohl’s mobile app has had 12 million downloads to date.