Kohl’s Rolls Out New Loyalty Program Nationwide

Kohl’s has launched Kohl’s Rewards, the company’s new simplified loyalty program, offering customers a more rewarding shopping experience with the opportunity to earn more Kohl’s Cash coupons, every day, on every purchase.

Customers who enroll in Kohl’s Rewards — a free, tender-agnostic loyalty program — will earn 5% Kohl’s Cash every day no matter when or how they choose to shop, as well as personalized deals and perks throughout the year, and a special birthday gift.

“We will maximize value for our Kohl’s customers nationwide with the launch of Kohl’s Rewards by rewarding them with more Kohl’s Cash every day,” says Greg Revelle, Kohl’s chief marketing officer. “Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Kohl’s. It’s unlike any other program, benefitting every rewards member – whether they are just getting to know us or shopped with us for years.”

The new Kohl’s Rewards program evolves the company’s current Yes2You Rewards loyalty program into a simplified structure rooted in the company’s iconic Kohl’s Cash. In addition to the value offering customers will only find at Kohl’s, the company will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement and creating the most rewarding shopping experience for customers.

Furthermore, new elements — such as printing out a customer’s Kohl’s Rewards balance on the shopping receipt — digital reminders of available Kohl’s Cash coupons, and syncing Kohl’s Rewards balances across channels, make the Kohl’s Rewards experience easier and more enjoyable for everyone.

Kohl’s has been piloting Kohl’s Rewards in 13 markets, and the program has been met with a strong customer response. The success of the pilot program led to the company’s decision to roll out Kohl’s Rewards nationally, creating the opportunity for everyone, including customers new to Kohl’s and millions of existing Kohl’s customers, to be rewarded with more Kohl’s Cash, every day.
Here’s how the Kohl’s Rewards works:

  • Customers earn 5% Kohl’s Rewards on every purchase every day. Customers’ Kohl’s Rewards balances are converted and issued in $5 increments of Kohl’s Cash coupons on the first day of the following month, valid for 30 days.

  • Kohl’s will send customers reminders when they have Kohl’s Cash to spend.

  • Customers will have 30 days to spend their Rewards-issued Kohl’s Cash. No brand exclusions.

All customers, including Kohl’s Rewards members, will continue to get $10 Kohl’s Cash for every $50 spent during all Kohl’s Cash promotional event earn periods to spend during specific redeem periods.
The 30 million members of Kohl’s Yes2You Rewards program will automatically be transitioned into Kohl’s Rewards, and existing Yes2You Rewards points will be converted to the new Kohl’s Rewards program. Visit www.kohls.com/kohlsrewards.

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