Jimmy John’s recently entered the metatverse with its latest step in elevating its customer experience. Guests can visit a virtual Jimmy’s John’s store on the platform Decentraland at the web address TheMetaSandwich.com. Guests can build a custom sandwich and submit their virtual creation for the chance to become the first official Metasandwich, which will be served on Jimmy John’s real life menu.

Within the virtual store, guests can choose from a variety of sandwich makings and explore both the interior and exterior of the virtual unit to source their ingredients. Officials tease added opportunities for discount and Easter eggs.

And, once a winner is picked, the Metasandwich will be available to order and be delivered to the first 100 people for a limited time.

The promotion is the brand’s latest venture to tap into the metaverse on various gaming platforms.
 
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