FICO Report Finds Consumers Expect Personalized Experiences
Applied analytics company FICO released a new report examining consumers’ shifting financial behavior and priorities. Consumers today expect financial providers to deliver a personalized experience with offers and solutions that help them secure their financial future. The report, Counterattack: Banks Field Guide to Fintech Disruption, examines how traditional banks need to adapt to deliver better value to today’s digital-savvy customer while highlighting specific....