Loyalty in the Metaverse. Some Food for Thought.

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If any of you already watched ‘Ready Player One’, then buckle up because we are about to make the science-fiction of this movie a reality. The Metaverse has been a hot topic in the recent months since Facebook or rather Meta, announced that they were going to shift their vision in the direction of the Metaverse, with 10bn dollars per year being allocated to Metaverse endeavors for the next decade. Apart from Facebook, many brands like Marriot, Adidas, Alibaba, and Louis....

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