Grocer delivery company Instacart and beauty omni-retailer Sephora, will partner to offer same-day delivery in as fast as an hour from nearly all Sephora store locations across North America.
Sephora is now available on the Instacart marketplace, offering its expansive selection of makeup, skincare, haircare, wellness, beauty tools and fragrances at same as in-store pricing. As part of the new partnership, customers will also be able to access select promotions from Sephora's best-in-class Beauty Insider program and earn points on every Sephora order placed on the Instacart marketplace. Sephora same-day delivery powered by Instacart is now available in select store locations in California and Canada and will expand to more than 400 stores over the coming weeks.
"Instacart has become part of the household rhythm for people across North America looking to have the groceries and goods they need delivered same-day from the retailers they know and love,” says Chris Rogers, Vice President of Retail at Instacart. “For many people, the essentials they need go beyond fresh food and pantry staples and, over the last few years, we've seen an increase in customer demand for personal care, wellness and beauty products.”
Carolyn Bojanowski, SVP and GM of eCommerce for Sephora, says they are thrilled to partner with Instacart
"We're always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience,” Bojanowski says.
As part of this partnership, Instacart has developed new product functionality that brings the uniqueness of the Sephora store experience to life on the Instacart marketplace. The new consumer shopping design makes it easier for Sephora Beauty Insiders and new customers alike to seamlessly browse and shop from Sephora's more than 300 carefully curated brands and thousands of unique products, and quickly find their perfect color through a new, one-click shade selector.
Additionally, Sephora and Instacart are bringing the perks of Sephora's beloved Beauty Insider loyalty program to the Instacart marketplace. Now, all Beauty Insider members can earn points on every Sephora purchase they make via Instacart. Beauty Insider members in the U.S. and Canada will also have access to Sephora's legendary Savings Events on Instacart, giving customers access to the great deals they've come to know and love from Sephora, coupled with delivery in as fast as an hour.