Is Sears Losing Its Brand Loyalty as Sales Continue to Slide?
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It’s been a difficult year, fiscally speaking, for Sears Holdings Corporation, and its poor numbers continue to shadow the venerable company and threaten its brand loyalty. Eddie Lampert, Sears Holdings Corp.’s Chairman and CEO, took matters into his own hands on Monday after rumors swirled about the end of Kmart. In a blog titled, “Committed to our Members, Kmart and our Transformation,” Lampert addressed some key issues. “Last week, we announced a partnership between Shop Your Way®, Sears....

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