BJ’s Wholesale Club Seeks Greater Customer Engagement Via Celebrity Chef Ellie Krieger

BJ’s Wholesale Club has a healthy and strong relationship with its loyal customers, but company officials always seek greater and enhanced customer engagement.

They think they found that through a new partnership with celebrity chef Ellie Krieger, who is the host and executive producer of Public Television cooking series, “Ellie’s Real Good Food,” a New York Times best-selling author, and a go-to nutritionist. Krieger will serve as BJ’s leading expert, sharing a summer series of original fresh, healthy recipes and food-shopping tips.

Tiffany Taylor, category director of perishables, BJ’s Wholesale Club, told Loyalty360 that the company’s goals for its partnership with Krieger are to “inspire our Members with new, fresh, healthy, and crowd-pleasing recipes to share with their families and friends this summer and to provide them expert tips on how to shop smart and healthy on a budget. Ellie’s background and expertise in creating and preparing fresh and healthy recipes made her the perfect partner to help BJ’s Members save on fresh and delicious recipes for the summer and beyond.” 
Throughout the summer, BJ’s and Krieger will share original recipes on their social media platforms and offer expert tips on how to shop smart and save smart when it comes to food. BJ’s offers a large selection of fresh, organic and natural foods at an incredible value.

Families who shop BJ’s for their food items can save up to 25 percent off grocery store prices every day. BJ’s exclusive Wellsley Farms brand offers a wide assortment of fresh, natural, and organic food–including produce, dairy, deli, bakery goods, meat, and snacks–sourced from premium growers, bakers, ranchers, and fishermen locally and from around the world.

What is the main message you’d like to convey to your customers through your partnership with Ellie Krieger?
“BJ’s Members not only have access to a wide variety of fresh and healthy foods, but our shoppers have the unique opportunity to purchase nutritious, organic, and natural products at an unbeatable value,” Taylor explained. “By partnering with Ellie, our Members are gaining expert tips from a leading nutritionist, reinforcing our commitment to providing our Members with great value on high-quality products.”

For smart summer cooking and entertaining, Krieger shared her top three tips on how to find the sweet spot where delicious and healthy meet, all while staying on a budget: 

Shop what’s in season. Fresh fruits and vegetables are most economical–and most delicious!–when they are at the height of their season. Eating seasonally also helps you build a healthy variety of foods into your life.

Buy more and store. Many healthy fresh foods last for weeks in the refrigerator, like eggs, yogurt, carrots, beets, and cabbage, so you can comfortably buy more at a discount, and save.

Make the most of your freezer. Having a stocked freezer means you always have the ingredients you need on hand for healthy meals, and you can take advantage of bulk pricing and sales. Many fresh foods freeze well, like bread, meats, poultry, seafood, and berries. So stock up!

Recent Content