BJ’s Implements “Swipe Right” Experience

Popular dating apps are not the only mobile add ons that are encouraging users to “swipe right” these days. On Thursday, BJ's Wholesale Club today announced that members can swipe right and build a wish list of products on the new discover feature of its mobile app.
 
The feature lets shoppers explore new products and easily swipe right to add to a wish list or left to dismiss a product.
 
Rafeh Masood, Senior Vice President and Chief Digital Officer at BJs, discussed the app.
 
“Our app brings the BJ’s Wholesale Club experience right to our members hands. Members can add coupons to their membership card digitally through Add-to-Card Coupons, shop, build wishlists and view gas prices all on their mobile device.”
 
Using machine learning, the discover experience will be personalized to each user based on previous selections they've made through the swipe right or left process.
 
“Our new discover feature lets members browse products personalized for them. The swipe right experience makes it easy to build wish lists and identify products members interested in—and we believe it makes the shopping experience more exciting.”
 
Wish lists, which has grown in popularity throughout the industry, continue to ease the experience of retail for customers.

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