Luke Russell

Customer loyalty in the airline industry is an ongoing challenge. In recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent fliers of any...Read More

Customer loyalty exists in every market segment, but for truck owners in the U.S., it has reached an all-time high, according to a new study from Edmunds.com. The study findings come in the midst of October’s traditional “Truck Month,...Read More

When Domino’s Pizza launched its first-ever loyalty program in the fourth quarter of 2015, CEO Patrick Doyle was very excited about its prospects. “We’ve seen what loyalty programs do for customers across many different...Read More

The Finish Line has long held a deep commitment to its female consumers. But now, company officials plan to heighten the customer experience for female customers through a combination of their female-specific brand experience, #WeAreMore, an...Read More

Opening up a loyalty program to all customers is crucial to sparking customer engagement. Officials at The Bon-Ton Stores realized this point and factored that rationale into their expanded loyalty program known as LoveStyle Rewards. Shoppers...Read More

According to a new white paper from App Annie titled, “The Growth of Retail Apps: What Retailers Can Learn from Top Apps,” mobile disruption to retail is no longer a distant threat. It’s arrived. Many retailers are now...Read More

Officials at Avis Budget Group, which owns Avis Car Rental, one of the world's best-known car rental brands with approximately 5,500 locations in more than 165 countries, always want to augment the customer experience any way they can. For...Read More

Online communities allow members to share information and exchange ideas over multiple digital media and devices and, from a marketing perspective, they can foster customer loyalty while developing legions of brand ambassadors. According to a SAP...Read More

This month FIS – the world’s largest provider of banking and payments technology – unveiled a nationwide rollout of its real-time loyalty program, Premium Payback, which allows consumers to redeem points for discounts. Unlike...Read More

Being customer-friendly has always been a way of life at Wrigley Field, home of the Chicago Cubs. Transforming volumes of customer/fan data into actionable, personalized, and relevant content can be a challenge, but one that officials for the Cubs...Read More