The Finish Line has long held a deep commitment to its female consumers. But now, company officials plan to heighten the customer experience for female customers through a combination of their female-specific brand experience, #WeAreMore, an exclusive collaboration with Reebok, and with brand athlete and Olympic Gold Medalist gymnast Aly Raisman.
The campaign, which launched Oct. 11, includes exclusive imagery and video content, coincides with the retailer’s launch of a new #WeAreMore YouTube channel and....