Opening up a loyalty program to all customers is crucial to sparking customer engagement.
Officials at The Bon-Ton Stores realized this point and factored that rationale into their expanded loyalty program known as LoveStyle Rewards.
Shoppers can now earn rewards any way they pay when they shop at Bon-Ton Stores. In addition to Bon-Ton’s current YOUR REWARDS proprietary credit card and loyalty program, customers paying with any other tender can now earn Reward Cards. With the new LoveStyle Rewards program, a customer who....