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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Changing Look of Loyalty
The Changing Look of Loyalty
  • The Lacek Group Team
  • April 13 2022
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Are your Loyalty Offers Modernized for the Digital Consumer?
Are your Loyalty Offers Modernized for the Digital Consumer?
  • The Formation Team
  • April 04 2022
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Three Reasons Why Your Cybersecurity Solution Should Include Identity Protection
Three Reasons Why Your Cybersecurity Solution Should Include Identity Protection
  • The Iris Identity Protection Team
  • March 22 2022
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What Are the True Drivers of Loyalty in the Minds of Consumers?
What Are the True Drivers of Loyalty in the Minds of Consumers?
  • The Clarus Commerce Team
  • March 10 2022
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The Zero-Party Data Playbook 2022
The Zero-Party Data Playbook 2022
  • The Cheetah Digital Team
  • March 02 2022
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IRIS Participation Brand Index
IRIS Participation Brand Index
  • The IRIS Team
  • March 01 2022
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Total Loyalty
Total Loyalty
  • The Lacek Group Team
  • February 25 2022
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Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels
Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels
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Customer Loyalty Programs: What You Need to Know
Customer Loyalty Programs: What You Need to Know
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Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands
Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands
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The Power of Wallet Steering
The Power of Wallet Steering
  • The Stuzo Team
  • December 15 2021
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A Comprehensive Summary of Antavo’s Global Customer Loyalty Report 2022
A Comprehensive Summary of Antavo’s Global Customer Loyalty Report 2022
  • The Antavo Team
  • December 09 2021
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