Industry Contributed Research

In today’s fast-evolving Consumer Packaged Goods (CPG) landscape, building and retaining customer loyalty is no longer just an option—it’s a necessity. With competition intensifying, digital disruption accelerating, and consumer...Read More

In this Q&A, FIS® loyalty expert Mladen Vladic explains why rewards must be an integral part of the card payments ecosystem. Learn how an enterprise approach to loyalty can unlock long-term growth for your financial institution.Click...Read More

Loyalty isn’t just evolving—it’s being rewritten by AI. This ebook is your front-row seat to that transformation. Packed with expert insights and real-world success stories, The Definitive Guide to AI in Loyalty Programs...Read More

Our latest research reveals critical gaps between what consumers want from loyalty programs and what programs deliver. Download the infographic to see key takeaways from our recent research findings based on a nationally representative survey of...Read More

Traditional lifecycle marketing is broken. Campaigns are hard to scale, A/B testing is slow, and personalization often falls flat. It's time for a new approach.   This in-depth whitepaper introduces AI Decisioning, a transformative...Read More

A staggering amount of choice for buyers and low switching costs make retail loyalty a tough nut to crack. Where most retailers see 25–30 % of their customers making repeat purchases, top-performing retail loyalty programs help companies...Read More

Leveraging Customer Data Analytics to Drive the Customer JourneyToday's brands are sitting on a gold mine of customer data - but are you putting it to use? Our guide will show you how to:Unlock the power of your customer dataBuild high-impact...Read More

Loyalty programs are critical for brands that want to create dynamic interactions with consumers. By offering their most loyal customers incentives like free products or services, elite status and more, these programs drive affinity and have...Read More

In a world of KPIs, ROAS and CTRs, understanding your marketing’s real impact may have you saying, “IDK.”Measurement is the bread and butter of any good loyalty program—but no single metric is going to give you a full...Read More

Understanding customer perceptions about brand loyalty programs  Customer loyalty: Brands want it. They chase it. They invest in solutions for it. But are brands working as efficiently and smartly as possible? Are they fostering the...Read More