Industry Contributed Research

The most memorable promotions of recent years have something in common: They weren't remembered because of the discount they offered; they were remembered because people talked about them, shared them, and made them part of their own story...Read More

Payments and loyalty are converging into a more intelligent, real-time model of customer engagement. As customer expectations rise, organizations need more connected ways to deliver value in the moment of action and strengthen long-term...Read More

Consumers aren’t waiting for enterprise tech roadmaps. They are already using AI tools to optimize their points, find deals, and hack loyalty programs for maximum value.What You'll Discover:The Rise of the AI Loyalty Hunter...Read More

Incentives are no longer the marketing department’s afterthought, they’re a boardroom conversation. As brand loyalty becomes harder to earn, C-suite leaders are rethinking the role of loyalty and promotions in their business&rsquo...Read More

Today’s customers want to feel recognized, valued and connected to the brands they choose. This lookbook explores how strategic customer gifting supports key moments across the customer journey, from influencer campaigns to product launches...Read More

As competitive and economic pressures increase, earning customer loyalty can be harder than ever for brands. Many consumers regularly switch brands despite loyalty program membership or trade down to lower-priced products.But many brands are in...Read More

Customer expectations are evolving fast, and brands that want to build lasting loyalty need to evolve with them. New global research from Kobie takes a closer look at the behaviors, emotions, and expectations shaping customer loyalty in...Read More

Enterprise-Grade Loyalty for Growth-Stage Brands: How a Loyalty Program Generates Value in 90 DaysGrowth-stage brands often find themselves in a challenging middle ground. You’ve officially outgrown basic discounting apps, but the thought of...Read More

The 2026 CarltonOne Rewards Benchmark ReportTrends + global insights from over $1b in reward redemptions The most successful rewards programs aren't built on guesswork; they're built on insights. Our benchmark report reveals how...Read More

Searching and shopping are changing for good. Read this Q&A with FIS networks expert David Keenan to learn how innovative tech can help deliver more personalized experiences, drive loyalty and unlock valuable basket-level insights...Read More