the first club, a London-based digital rewards and loyalty solutions company, is partnering with Canal+ to deliver video-on-demand in France, the first of many such partnerships expected worldwide. the first club works with other companies, like hotel chains, to offer digital downloads as reward options.
Denis Hure, CEO of the first club, told Loyalty 360 that CANALPLAY, Canal+ Group’s legal video downloading platform, offers the best solution for the French market. Other providers may be used in other markets. the first club is....