Rymax Marketing Services, Inc., the Largest National Manufacturer’s Representative in the Premium and Incentive Industry, has released a white paper titled Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement. Rymax provides expertise on how to create a player loyalty program that increases repeat business through segmentation and concentration in today’s competitive market.
Engaging all players through identical promotional vehicles and loyalty tactics is no longer an effective strategy. The paper illustrates that casinos must apply segmentation strategies to their VIPs or High Rollers to maximize revenue and high coin-in from this group. Casinos can benefit from Rymax’s proven expertise in capturing data and analyzing a property’s psychographics to customize a program that will boost spend and engage players to earn points over cash rewards and freeplay. Engaging VIP players with aspirational brand-name merchandise is proven to increase wallet spend, player satisfaction and visitation. By partnering with Rymax, a casino gains expertise on creating a custom loyalty program in addition to onsite event enhancements including shopping sprees, giveaways, slot and table game tournament prizes, and sweepstakes.
“In today’s challenging economy, the key to competing and thriving is to develop player loyalty programs and custom events that offer points of differentiation,” says Paul Gordon, Vice President of Sales. “As a total in-house Incentive Solutions Provider, we have the expertise to design loyalty solutions customized to each property’s unique player demographics. We provide exclusive merchandise rewards and quick fulfillment services to keep players engaged in casino loyalty programs. Our commitment to sourcing the right products and brands for the shifting landscape is what makes us the leader in the gaming industry.”
Rymax has a strong presence in the gaming industry and an internal Gaming Division that works with national and regional properties, as well as Indian casinos and racinos, to provide customized player’s club programs, merchandise rewards and on-site events that motivate play and reward loyalty.
About Rymax
Pine Brook, NJ based Rymax Marketing Services, Inc. is the leading provider of player loyalty solutions in the gaming industry and a strategic marketing partner for leading Fortune 500 companies. As the largest National Direct Manufacturer’s Representative in the Incentive Industry, Rymax creates and manages comprehensive player loyalty programs and events that utilize merchandise rewards to help casinos achieve their goals by driving player loyalty.
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