Matt O’Neil−no pun intended−wears several customer engagement hats for the Dallas Cowboys. He is the team’s VP of Marketing and Senior Director of Brand & Media, and is responsible for the Cowboys’ brand including all branding, marketing, and advertising; all media and content creation, including TV production, radio, Internet, social media, mobile, and print publications.
What’s more, he oversees all Event Presentation/GameDay Entertainment at Cowboys games and third-party events at AT&T Stadium....