Disconnect Between Customer Expectations about Security of Personal Data
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Three-quarters of frequent travelers expect their loyalty program data to be secured to at least the same standard as a financial institution, but only 33% believe that their accounts are secure enough, according to a new Deloitte study titled, “Loyalty Data Security: Are Hospitality and Travel Companies Managing the Risks of Their Rewards Programs?” While one in seven (15%) is simply concerned that a breach would result in a loss of loyalty points, the majority of travelers (76%) worry about the loss of credit card numbers....

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