Groundbreaking Initiatives To Enhance Customer Experience Announced at BPAMA Convention

bp recently revealed its latest initiatives at the biennial BP Amoco Marketers Association (BPAMA) Convention and Business Expo in Scottsdale, Arizona. The conference marked the 50th anniversary of BPAMA and its partnership with bp. The oil and gas company announced its plans to redefine the future of fuel and convenience stores across the country. 

Executive Vice President of Customers & Products for bp, Emma Delaney, stated, “Our US branded marketers’ unwavering commitment is fundamental to our joint efforts in enhancing the consumer experience. Attending the BPAMA conference is always a rewarding experience, and we look forward to providing these frontline representatives for the bp and Amoco brands with innovative tools, solidifying our dedication to their success.” 

The convention was themed “Power of Us,” and bp highlighted its role in implementing strategic innovations to drive success in a dynamic business environment. The oil and gas producer also introduced new upgrades to transform the customer experience, including: 

  • A new digital app 

  • Enhanced loyalty program offerings 

  • Advanced cloud-based tech to simplify the POS retail process 

  • An increase in electric vehicle charging stations at bp and Amoco gas stations 

  • Integration with fuelService, an app to help disabled drivers find staffed gas stations 

Senior Vice President of Mobility & Convenience for bp’s American division, Greg Franks, said, “This year’s BPAMA convention has truly been a celebration of the Power of Us and the extraordinary things we accomplish with our bp and Amoco branded marketers. Consumers are changing faster than ever, and we’re investing together in our people, products, and offers to continue giving them what they want, when they want it, and how they want it.” 

bp’s corporate social responsibility (CSR) efforts were displayed through its partnership with the In Our Backyard organization in its fight against human trafficking. Attendees earned points that translated into a donation to the nonprofit. 

Learn more about bp’s customer loyalty program, BPme Rewards, here:  


Read more on Loyalty360:   

How to Enhance the Fuel Retail Experience with Loyalty Programs 

The Future of the Fuel Industry, EV Technology, and Customer Loyalty 

Tracking Convenience Report: From the Pump to the C-Store 

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