One of the most interesting findings of the 17th annual 2013 Brand Keys Customer Loyalty Engagement Index® (CLEI) released last week was that Apple had lost the top spot in the smartphone (to Samsung) and in the tablet (to Amazon) categories.
Apple had help onto the smartphone title ever since it category was created, Robert Passikoff, president of Brand Keys, told Loyalty 360. No other company had so dominated a category. Though Apple had led the tablet category, the category itself debuted before Apple launched its first tablet....