AARP is continually improving the customer experience it offers to more than 37 million members. Its mission is to help adults aged 50 years and older make better decisions and live better lives. AARP accomplishes this goal through a variety of educational and customer engagement efforts that focus on financial management, retirement planning, healthcare, and more.
To further strengthen the member relationships it has built, AARP recently launched a very successful loyalty program called “Rewards for Good,” which rewards people....