Wrangler is kicking off its 75th anniversary focused on the next frontier, the metaverse, with uncompromising dedication to authenticity and timeless design. In celebration of its partnership with Grammy award-winning recording artist Leon Bridges, and under the ‘Mr. Wrangler’ moniker, it will launch a two-part NFT drop that puts fans directly in the saddle of incredible events and exclusive content, both virtually and in real life.
In February, Wrangler will release 75 digitally animated Icon-Tier NFTs featuring one of....