In their continued quest to encourage customer loyalty in unique and innovative ways, Virgin America announced on Wednesday that it’s partnering with Starwood Hotels & Resorts in a collaboration that will see loyalty members of both brands receiving extra benefits.
The news comes just a week after the announcement that Virgin America is being acquired by Alaska Air Group in a $4 billion deal.
"We're thrilled to announce our new loyalty partnership with Starwood Preferred Guest," said Stuart Dinnis....